Revealed vs researching X followers by hand

The answer in full

Researching X followers by hand means scrolling a follower list, opening profiles and copying bios into a spreadsheet. It is reasonable for a few dozen people, such as the accounts that replied to a post. It stops working when you need a number instead of an impression, for example the share of an audience that are engineers, or the overlap between two audiences. Revealed collects the follower list for you in your own browser, groups bios into roles and interests, places locations on a map and compares two audiences, so you can analyse thousands of followers in the time a scan takes. The results are also repeatable, because the same scan produces the same groupings, whereas manual tagging depends on who does it that day. Scanning and CSV export are free and unlimited, while bio signals, geography and comparison are Pro. Bio-based groupings are an approximation, just as they are when done by hand.

At a glance

When doing it by hand is fine

For a handful of accounts, such as checking ten people who replied to a post, reading profiles yourself is quick and needs no tool.

When it stops working

Once you need a number rather than an impression, such as the share of an audience that are engineers or the overlap between two audiences, manual work becomes slow and inconsistent. That is where a scan with grouped results saves the time.

What to keep in mind

• Revealed only reads follower lists you can already see on X while signed in.
• Bio-derived groupings are an approximation, as they are when done by hand.