Revealed vs cloud-based follower analytics tools

The answer in full

The main difference between Revealed and a cloud-based follower analytics tool is where the audience data goes. Revealed collects follower lists inside your own browser, analyses the bios on your own device and keeps the results in Chrome extension storage, so Revealed's servers only handle your account, plan and billing. A cloud-based tool typically processes audience data on its own servers, which means the vendor holds a copy of the lists you research. That matters most when the audience is sensitive, such as a client's followers or a competitor study, because there is no third-party copy to secure, disclose or delete later. The trade-off is that Revealed runs in your signed-in browser while it scans, whereas some cloud tools can work in the background. This page compares Revealed with a category of tools rather than any single product, so check each tool's own documentation for exactly how it handles data before you choose.

At a glance

Why it matters for agencies and brands

If you research competitors, prospects or a client’s audience, the list you build is itself sensitive. Keeping it on your own device means there is no third-party copy to secure, disclose or delete when a client relationship ends.

What you give up

Because Revealed works in your own browser, the scan runs while your browser is open and uses your signed-in session. Tools that work in the cloud can sometimes run in the background without your browser. Pick the model that fits your workflow and your data obligations.

What to keep in mind

• This page compares Revealed with a category of tools. Individual products differ, so check any tool’s own documentation for how it handles data.
• Revealed only describes audiences you can view on X while signed in.