Revealed vs X Analytics
X Analytics and Revealed answer different questions. X Analytics reports how your own posts and account perform. Revealed describes who the followers of any account are, including competitors and creators: their self-described roles, interests and locations, and how audiences overlap. Most teams use both.
The answer in full
X Analytics and Revealed answer different questions, so they are complements, not substitutes. X Analytics reports on your own account: how your posts perform, how many impressions they get and how engagement changes. Revealed describes who follows any account, including competitors, creators and communities you do not own. It reads the public follower list in your own browser, groups followers by the roles and interests in their bios, shows where they say they are based, and compares two audiences to show overlap and differences. Use X Analytics when you want to know what your content achieved. Use Revealed when you want to know who an audience is, for example to benchmark a competitor, check an influencer's audience before a sponsorship, or decide which segment to target. Revealed does not report post performance, and it is independent of X Corp. Most teams that care about audience quality use both tools, because content results and audience composition together explain what is working and for whom.
At a glance
| X Analytics | Revealed | |
|---|---|---|
| Main question | How are my posts performing? | Who follows this account? |
| Which accounts | Your own | Any account whose followers you can view |
| Audience roles and interests | Limited, for your own account | Grouped from follower bios (Pro) |
| Follower locations | Limited, for your own account | Any audience (Pro) |
| Compare two audiences | No | Yes (Pro) |
| Where data is processed | On X | Locally in your browser |
When to use X Analytics
Use it for post impressions, engagement and growth on your own account. Revealed does not measure these.
When to use Revealed
Use it when you need to know who an audience is: your own, a competitor’s, a creator’s you might sponsor or a community you want to understand. It is also the one to use when you want to compare two audiences or export a follower list as a spreadsheet.
What to keep in mind
- Revealed does not replace X Analytics. It does not report post performance.
- Revealed is independent of and not affiliated with X Corp.
Common questions
01Is Revealed an alternative to X Analytics?
Not directly. They answer different questions, so Revealed is best used alongside X Analytics, not instead of it.
02Can X Analytics show a competitor’s followers?
X Analytics reports on your own account. Revealed can describe the followers of any account whose followers you can view.
03Does Revealed upload the followers I scan?
No. Scans run in your own browser and the audience data (profiles, bios, analytics and exports) stays in Chrome extension storage on your device. Revealed’s servers only handle your account, plan and billing.